Launched in 1999, is the leading platform for global wholesale trade. Alibaba’s mission is to make it easy to do business anywhere.

They do this by giving suppliers the tools necessary to reach a global audience for their products, and by helping buyers find products and suppliers quickly and efficiently.

For too long Italian companies have a look at Alibaba as a platform where to find cheap suppliers, they really never used as a platform to sell their products or enter new markets. COVID has changed this vision, and more and more companies in need to export are now looking at Alibaba, Amazon, and other marketplaces as an opportunity.

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ICE and Alibaba in China partner to create a virtual hub designed to bring excellent products and culture of Made in Italy to China, #HelloITA is the first country project of its kind on Alibaba. It brings together about 90 companies and over 100 brands, of which more than 50% are small or medium-sized. All of them will offer their products and content to Chinese consumers in a dedicated pavilion on Tmall, the Chinese company’s B2C marketplace. Alibaba Italia team, led by Managing Director Rodrigo Cipriani Foresio with Angel Zhao, Head of Alibaba Globalization Leadership Group, together with ICE trade commissioners Massimiliano Tremiterra and Amedeo Scarpa and a delegation of Italian companies, celebrated the inauguration of HelloITA in Shanghai.


The question is: are Italian companies ready to sell online on Alibaba?

In Canada, if we research Alibaba for Made in Italy products, the only companies we find from the research are fashion related and if we check the box to find the ones that are offering trade assurance, the list goes down to 3. It means that all the companies in the machinery industry are still not using this tool, and even the companies in a fashion that are present on Alibaba are not using at its full potential.

Alibaba it’s one of the best marketplaces to be, and it will be important for the next future to understand how to be present or you are losing a big opportunity.

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