Italy is one of the best places in the world for the production of high hand jewelry.
In Canada, the revenue in the Jewelry segment amounts to US$1,388m in 2020. The market is expected to grow annually by 2.1% (CAGR 2020-2023). With these numbers the competition is high and it’s important to understand what are the best options. Let’s try to answer the most common questions.

Why sell jewellery online?

Jewellery is a billion-dollar online marketplace that has grown constantly. It has a lot of niches, that means a lot of opportunities.  
It’s also a market where customers are always looking for new trends.

What do I need to prepare to get ready with my online shop?

Choose the best online platform to sell jewellery in Canada?

Jewellery Etsy Diginess


Jewelry is perfect for the Etsy platform, especially if you can source or create something unique. You’ll be competing with thousands of other sellers, so you need to do everything you can to stand out. Just be aware of the $0.20 USD listing fee per item, which can add up quickly if you’ve got a large inventory. There’s also a 5% transaction fee.

Ruby Lane

Most of Ruby Lane’s users (85%) are women aged over 40, which also happens to be a demographic with disposable income to spend on jewelry. While there’s no commission, Ruby Lane charges $0.19 per listing and a tiered “maintenance” fee that ranges from $69 a month for small sellers, to $0.01 per item for major sellers. There’s also a one-off $100 set-up cost.


Amazon is offering free Professional selling plans (usually $39.99 per month) to Amazon Handmade artisans until the end of 2019. They do take a 15% referral fee per item sold (or $1 minimum per item). So you’ll have to weigh up whether the fees are worth it. Keep in mind, Amazon is by far the largest online retailer in Canada and one of the biggest in the world. If you can tap into that customer base, you could do very well for yourself.


The best thing about Bonanza is that it’s free to set up your store and they only take a 3.5% commission from the final value of each sale. That means more money in your pocket compared to most other platforms.

Social media strategy

You definitely need to put in place a social media strategy. According to your audience, our favourite social media for the jewellery industry are:

  • Tick Tock
  • Instagram
  • Youtube
  • Linkedin for B2B
Once you have selected your media plan your posting. 
If you have the budget to use influencers to promote your products, this may be the fastest way to create your online audience. If you don’t have enough budget you can always create a reselling program to attract more influencer, here a good example

You should start a PPC campaign.

You want to start a PPC campaign for these reasons:

  • learn what the best keywords are 
  • understand the volume of the market
  • learn about the jargon and new terms
  • keep you update with the trends in the market
  • decide how much to invest in the future
  • the first results are always PPC

Once you know the keyword and you better understand your audience, you will be able to start a SEO and SEM campaigns. 

Use a Video to showcase the work behind the making of your products

One more suggestion.

Work with a company like Diginess. We will save you time and money. We have the experience and the mission of promoting companies like yours.

Contact us now.

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